When we decide to start an online business, it will first involve the purchase of domain names. Domain name is one of the most important intangible assets of Internet companies and personal webmasters. All website contents and traffic are related to specific domain names. A good domain name can bring great help to your career and also has certain influence on SEO and website operation. Perhaps you have never been in touch with this aspect at first, but don’t worry, we will introduce some related knowledge about domain names in this article.
About Suffix of Domain Name
There is a popular view in SEO industry that. gov and. edu are domain names that cannot be registered casually. edu can only be registered by educational and scientific research institutions. gov can only be registered by government departments. Because of this kind of registration restriction, these domain names are rarely used as spam websites, so search engines will give ranking advantages. Although there is some truth, it is not accurate. The weight and ranking advantage of domain names with these suffixes are not innate, because the content quality on such domain names is relatively high.
Therefore, the choice of domain name suffix does not need to be specially considered from the perspective of SEO, but brand name and user experience are more important. When possible. com is the best, because it is the domain name most internet users are accustomed to.
Domain name age
The earlier the domain name is registered, the better the ranking. Because of this, buying an old domain name is a common practice in SEO industry. If you have a domain name registered in the 1990s, it feels super good and doing most of the keywords has greater advantages over the new domain name. Register some good domain names, then you can simply put some pages on them and use them when you really need to build a website.
Time for domain name renewal
The renewal time of domain name can be regarded as one of the factors of ranking. Because the renewal time is long, it means that the webmaster takes the website seriously and is unlikely to use the domain name as a spam site. Usually, the black hat SEO of a spam site will only register for one year to see how effective it is. If it does not bring traffic or is punished by the search engine, the domain name will be abandoned.
The domain name contains keywords
Including target keywords in domain names is helpful to search rankings for two reasons: first, the keywords in domain names are given ranking weight. Second, many websites reprint articles with links to the original website. If the domain name contains keywords, then the anchor text of the links contains keywords.
The Use of Conjunctions
It is not recommended to register such a domain name with conjunctions in the middle. It may not be a big problem to include one in the domain name, but the words with multiple conjunctions will leave a bad impression on users, which is easily associated with spam or fraudulent websites. We seldom see large companies using domain names with conjunctions.
Brand domain name
Including keywords in domain names only takes into account SEO factors and does not take into consideration from a higher perspective. Generally, real big brand names do not contain industry keywords. In a sense, the further away a brand name is from its industry or product, the better and more scalable it is. Moreover, the names of big brand companies are all words created by themselves, which did not exist in dictionaries in the past. If you want to create a really big brand, don’t include keywords in your domain name.
The length of the domain name
Of course, the shorter the domain name, the better. The shorter the domain name, the easier it will be for users to remember and spread. The benefits from this far outweigh the benefits of including keywords in the domain name. If it is short and includes key words, it would be great.
Domain name registration information
In order to avoid all engines checking the information of domain name registrants, some people use anonymous registration information, which is a double-edged sword. This makes search engines unable to know exactly who registered the domain name. Generally speaking, for a person who wants to build a website seriously, it is better to use real registration information for the domain name.
Transaction Records of Domain Names
Before registering a domain name, it is necessary to check whether the domain name has been used to build spam sites, and whether it has been associated with sensitive content, such as pornography and gambling. You can check the contents of this domain name in the internet library for reference.
The contents mentioned above are some factors that should be considered before registering a domain name. The next article will talk about how to purchase an old domain name and which domain name registrar to buy it from.